Lost in Translation? Persuasive practices and big data analytics implementation
Kirstie Ball is delivering a seminar about her research on the Big Data Surveillance project at Newcastle University London's Business School on Wednesday 11th December at 14.30.
Entitled 'Lost in Translation' the seminar will examine the multiple negotiations involved in establishing surveillant lines of sight using analytics. The research examines the experiences of three business organizations on their analytics journeys. It highlights the heterogeneous ways in which analytics staff work to persuade internal colleagues to engage with data practices. The seminar argues that the analytics journey is primarily concerned with how the organization comes to know itself through data. Akin to an act of self-surveillance, this internal alignment occurs before connections with external stakeholders, such as customers, can be made.
Newcastle University London is located at 102 Middlesex St, London, E1 7EZ and the closest stations are Liverpool St Station or Aldgate.