Your Life, Your Data? Play the Privacy game ...

Do you know who collects data about you? Or why it’s collected? Or how it’s used?

A new game which looks at how much personal information people are willing to reveal freely online and its cost to them, has been launched by The Open University Business School. This game enables you to explore issues relating to surveillance encountered in everyday life.

Play the Privacy Game with friends or against the computer assuming the identity of various characters: Hacker, Bank Manager, Advertiser, Health Service Worker, Employer and Community Reporter. As you play, your character is invited to reveal social, digital, financial, biographical, security and health information. To win, keep the most valuable information to yourself whilst trying to find out what information others have!

You can play the game via  It has been developed for the 2012 ESRC Festival of Social Science in collaboration with Play with Learning Ltd and the OU’s Open Media Unit.

The Festival of Social Science is run by the Economic and Social Research Council and takes place from 3-10 November 2012. With events from some of the country's leading social scientists, the Festival celebrates the very best of British social science research and how it influences our social, economic and political lives - both now and in the future. More information about the ESRC Festival of Social Science is available at